Xyiko's Blog

Fox Chairman Tom Rothman told EW:

“The version that went out is unfinished. It’s about 10 minutes shorter, doesn’t have key scenes, it wasn’t edited, and none of the effects shots were in any remotely final form, It’s a complete misrepresentation of the film and is deeply unfair to the people who have worked on it for years.”

I think that this could be a missed chance to leverage more PR for the real movie release, if the leaked movie was treated as a type of trailer / Behind the scences feature. Fox should take a copy of this leaked movie (or a better copy) slap a disclaimer on the front saying this is a unfinished product and a promotional item and then release it to the public.

I have seen the leaked movie and am ten times more excited to see the final release then I would have been if I had never seen it. Most fans would be excited to see how a movie is coming along and being created. The flow of information can’t be stopped but you can control and steer to where you want it to go. Simply standing on the sidelines and crying foul isn’t going to help the problem, you have to evolve with your audience and the world or you will be left trying to catch up.